Alun grew up in Pakistan and Malaysia before attending University in the UK where he graduated with a B Sc. in Biochemistry. He also subsequently obtained an MBA after starting his career in Scandinavia where he worked for a major biomedical subsidiary of Dupont and assumed sole sales and management responsibility for the entire region.

He then worked for over 25 years in the financial services industry in a variety of senior leadership positions with global players including Verizon, GE and Key Corp. During this time he was in charge of businesses in the UK, Benelux, Scandinavia, Italy, Spain and Europe and had responsibility for the management of a range of financial portfolios totaling over $3Bn.

He also originated, participated and successfully completed a number of major acquisitions and integrations of businesses in Germany, Denmark, Sweden, Norway, Italy, Spain and the UK totalling over $40bn in asset value. He was the Managing Director of emerging European countries at GE Capital Equipment Finance, a Director of GE Capital Bank Spain and Managing Director of all major Customer relationships for GE Capital Finance Europe. He was then appointed the CEO of Key Equipment Finance Europe the European subsidiary of Key Bank Corporation as well as the non-executive chairman of Critical Eye a rapidly growing senior executive level networking business.

More recently he has been a senior advisor to several PE investors and firms with a focus on the Financial Services, Renewable Energy, Mining, Oil and Gas and Technology Industries. He served as Chief Investment Officer for Colt Resources Middle East an emerging mining company that was focused on world class opportunities in Pakistan and Afghanistan. Alun was also the President and CEO of White City Ventures a private investment advisor and family office that came close to acquiring the iconic Plaza Hotel in New York before taking up his current roles. He is now the Chairman of International Hospitality Investment Group as well as working with other major investors in property, technology, renewable energy, leisure and entertainment.