International Hospitality Investment Group Starts Operations in Pakistan. With its commitment to investing USD 118 million in the tourism industry of Pakistan, International Hospitality Investment Group (IHIG) has started its operation in Karachi.
“IHIG founders have the right mix of experience to introduce vacation ownership system which is a new concept in Pakistan”, he said.He further stated that, Pakistan’s hotel industry is segmented. Top tourist destinations have guest houses as primary overnight stay option. Over the past 20 years, some hotel chains have expanded from main cities into tourist destinations.He said, there is a definite need for international operators to create 4-star and 5-star resorts. IHIG is positioned to gain advantage of this opportunity.IHIG is an organization which has already invested in the tourism of Pakistan. Mr. Asif explained that IHIG has entered into the hotel industry in Pakistan by acquiring already build hotels, upgrade the facility with modern amenities and run them professionally at international standards. While discussing the future prospect of his company he said that IHIG is also considering building their own hotels from ground up under a different brand name.
IHIG LIKELY TO INCREASE INVESTMENT. KARACHI: International Hospitality Investment Group (IHIG) is considering building hotels under a different brand name to offer a cost-effective vacation ownership system ‘Happily’ in Pakistan, the company CEO Noorul Asif said at his office on Friday.
“We want Pakistani families to spend time together on vacations,” he said, adding that the IHIG has already acquired two hotels and upgraded facilities with modern amenities in Shogran and Bhurban, and now the company was also considering building hotels under a different brand name. Last month, IHIG leadership met with Board of Tourism Chairman Zulfi Bukhari and committed to invest $118 million in the tourism industry of Pakistan with focus on providing accommodation to families.
IHIG LAUNCHES HAPPILY IN PAKISTAN.  Karachi (UrduPoint / Pakistan Point News - 13th Apr, 2019 ) With its commitment to investing USD118 million in the tourism industryof Pakistan, International Hospitality Investment Group (IHIG) has started its operation in Karachi. "Our first vacation system is called Happily" said Mr. Noorul Asif,CEO of IHIG. "We hope to bring happiness into the lives of the people of Pakistan", he added during the launch among media presence at the venue.
IHIG COMMITS TO INVEST $118 MILLION IN TOURISM INDUSTRY. International Hospitality Investment Group (IHIG) has started its operations in Karachi with its commitment to investing $118 million in the tourism industry of Pakistan. Noorul Asif, Chief Executive Officer of IHIG, briefing reporters at the launching ceremony Friday hoped to bring happiness into the lives of the people of Pakistan. While describing the brand name Happily, Noorul Asif said, "It is a combination of two words; Happy and Family. We have chosen this name because family bonding is the need of the day in Pakistan. Western culture is overshadowing our beautiful family system and we have to safeguard it." Now, families of Pakistan can spend their vacation together in Pakistan and also abroad to create a lifetime of memories with the cost-effective Happily vacation ownership system.
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